Data & Methodology

Transparency first: what is verified, what is illustrative, how composite scores are calculated, and where AI must not be over-trusted.

What this prototype is

Sharek Executive Intelligence is a strategic concept prototype built to demonstrate how the data Sharek already collects — via Sprinklr, service centers, Quality Ambassadors, e-participation, and social channels — could be elevated into an executive decision layer. It is not an official Sharek product, implies no endorsement by the Civil Service and Government Development Bureau, and uses no internal or private data. It positions itself above existing platforms (interpretation, prioritization, recommendation), not as a replacement for them.

Verified public facts

Every verified value is labeled with this badge across the app.

Verified

Customer satisfaction 86% (Nov 2025)
Source: Sharek News, sharek.gov.qa
Customer satisfaction 98.70% (Feb 2024 — different measurement scope)
Source: The Peninsula Qatar, Apr 2024
54,364 services completed monthly (Feb 2024)
Source: The Peninsula Qatar, Apr 2024
~40 government bodies connected; 30+ digital channels
Source: QNA Dec 2023; Sprinklr press release Feb 2023
Over 50% of services automated (Apr 2024)
Source: The Peninsula Qatar
Platform built on Sprinklr Unified-CXM (Service, Insights, Social)
Source: Sprinklr press release, Feb 2023
Azure OpenAI MoU signed Jun 2023 (deployment status unverified)
Source: Microsoft News
NDS3 targets: 85%+ satisfaction, 90% services digitized, 80%+ SLA adherence by 2030
Source: Third National Development Strategy 2024–2030
Mawared app: 2.1★ / 77 ratings (App Store QA), 2.9★ / 308 ratings, 10K+ downloads (Google Play)
Source: Apple iTunes Search API & Google Play, retrieved 11 Jul 2026
Kawader app: 1.6★ / 33 ratings (App Store QA), 1K+ downloads (Google Play)
Source: Apple iTunes Search API & Google Play, retrieved 11 Jul 2026
Social followers: Instagram ~78K, X ~120.5K, LinkedIn ~10.4K
Source: Public profile pages, observed Jul 2026

Illustrative / simulated data

Realistic in scale and behavior, but invented for demonstration.

Illustrative

All entity names, scores, and rankings (composites; not claims about real ministries)
All employee records (generated personas — no real personal data)
All regional/municipality metrics and map heat values
Sentiment percentages, engagement, reach, response rates and times
All sample citizen comments (written for this prototype)
All trends, forecasts, interventions, and before/after outcomes
App review theme percentages (groupings; the ratings themselves are verified)

Sharek Performance Index — calculation

Weighted average of six dimensions (weights shown). In production, weights would be set with leadership and revisited quarterly; dimension inputs come from the systems listed on each page.

Citizen Satisfaction25%
Service Quality20%
Employee Performance15%
Public Sentiment15%
Digital Adoption15%
Entity Health10%

AI limitations

“Ask Sharek” in this prototype returns deterministic, pre-written answers over local data — it demonstrates the interaction, not a language model.
Forecasts are scenarios, not predictions. Every AI output carries a confidence indicator; low confidence means “treat as a hypothesis.”
In production: retrieval-grounded answers with citations, human review for public-facing actions, and periodic bias audits on topic classification.

Governance principles

Employee analytics exist to develop people — excellence, coaching, support — never for covert surveillance or automated sanctions.
Entity benchmarking is framed for support allocation; public-facing rankings require explicit policy approval.
Every metric has a named owner, definition, and refresh cadence in a metrics catalog.

Privacy

This prototype contains no real citizen or employee records; all personas are generated.
Production design: aggregation-first dashboards, role-based access, data residency in Microsoft Cloud Qatar, and PII minimization at ingestion.
Social quotes shown to executives would be anonymized unless already public statements by institutions.

Metric definitions (selection)

Metric	Definition	Prototype source
Citizen Satisfaction	Share of post-service survey responses rating the experience 4–5 of 5.	Anchored to verified 86% (Nov 2025); decomposition illustrative
Public Sentiment	Net sentiment index (positive − negative share, scaled 0–100) across monitored channels.	Illustrative; production source: Sprinklr Insights
Employee Quality Score	Composite of assessment outcome, accuracy, consistency, compliance, and satisfaction contribution.	Illustrative personas
Entity Health Score	Weighted composite of satisfaction, completion, resolution, employee quality, sentiment, digital adoption.	Illustrative composites
First-Contact Resolution	Cases resolved without repeat contact within 7 days, as share of all cases.	Illustrative
Citizen Effort Score	Survey-based 1–5 rating of how difficult the service was to obtain.	Illustrative
App Store Rating	Average public star rating on the storefront shown.	Verified — Apple/Google public listings, 11 Jul 2026